Since the global financial services industry is accelerating to adopt the technology of artificial intelligence (artificial intelligence), Abdullah Khalifa Al Nousf, the chief data employee at Boubyan Bank, discusses the transfers on banks and customer experience as well as the services that Boybian drives and growth strategy.
Global Finance: How do you see artificial intelligence convert the future of financial services?
Abdullah khalifa Al Nusef: Artificial intelligence mainly reinses financial services, leading to a shift from interaction to predictive and proactive banking services. From the excessive customer experiences of the personality to detect fraud in actual time, artificial intelligence enhances decision -making and operational efficiency. In the near future, banks will rely more on artificial intelligence and automatic training to build smart consulting systems, to automate complex workflow, and improve risk moderation. With the development of customer expectations, artificial intelligence will enable banks to provide intuitive and contemplative services available over 24/7 through multiple channels. Artificial intelligence is not only related to efficiency: it redefines the role of banks in people’s lives.
GF: How to use Boubyan Bank Technologies now?
Akn: Boubyan Bank integrates AI actively through operations. Our virtual assistant supports the needs of both banks and lifestyle. Artificial intelligence is used to divide customers, operational automation, improve the center of communication, and process documents. We are currently experimenting with artificial intelligence to detect fraud and explore advanced risk analysis models as a more dynamic alternative to traditional credit registration. Internally, the Truccharis Intelligence is tested to help employees summarize reports, generate an insightful look, speed of work, and improve service quality.
GF: What is the effect of artificial intelligence on the operational efficiency of Boubyan?
Akn: In Boubyan, we run two main fields for Amnesty International. The first is MSA3D, our virtual assistant that supports customers with banking needs and lifestyle. While MSA3D integrates with LLMS models and the ecosystem of data in Boubyan, it will provide more human -like intelligent reactions that enhance customer experience.
We also use artificial intelligence models in the Boubyan Data Factory to support jobs such as customer segmentation, automation of operations, operational prediction, allow us to improve services, customize offers, and make more intelligent decisions faster. The result is higher efficiency, better resource use, and improved customer trip across all touch points.
GF: How do you see Amnesty International helping Boubyan Bank to capture new growth opportunities?
Akn: Amnesty International enables Boubyan to better understand customers and expect their needs. We use it to create custom offers, recommend the best procedures, and improve retention by identifying customers at risk of injury. It also helps to discover early fraud and proactive protection. These capabilities allow us to design more intelligent campaigns, provide relevant products faster, and serve customers more limit, which helps us to grow in the current parts and to new markets.
GF: How does Boubyan deal with concerns that artificial intelligence provides security and privacy risks?
Akn: In Boubyan, artificial intelligence adoption follows a clear model of rule in line with the cybersecurity framework from CBK. We put priority to processing safe data, encrypted transactions, and explanatory artificial intelligence models. Each case of Amnesty International is evaluated, and sensitive decisions always include a “human being in the episode” to ensure censorship. We balance innovation with compliance and trust, and we guarantee that artificial intelligence enhances service without prejudice to privacy, security or organizational integrity.
GF: How can banks balance the greatest use of the IQ Agency with customer comfort with a human contact point?
Akn: In Boubyan, we believe that artificial intelligence should feel a person, not just functional. We focus on making our digital assistants more natural and interactive by improving their accent, language and personality. For example, we presented the Kuwaiti accent in our virtual assistant because most of our customers are the Kuwaitis. We also guarantee that customers can move easily between artificial intelligence and human support when needed. Boubyan focuses on building confidence: helps artificial intelligence, but people are always there when that.
