King Charles is expected to release a new perfume in collaboration with the British perfumer Penhaligon, inspired by his renowned gardens. The upcoming perfume, which should be launched this summer, follows the success of Highgrove bouquetIts first perfume released in 2022.
According to The telegraphThe new perfume will again reflect the lush landscapes of Highgrove House, the King’s private domain in the Gloucestershire. The monarch, known for its appreciation of fine perfumes, has a story to support sustainable and heritage brands through its personal companies.
The news of the king’s last collaboration intervene as a lifestyle brand of Meghan Markle Like never continues to dominate the titles. While the Duchess of Sussex is expanding its commercial efforts, the launch of Charles’s perfume should strengthen its charitable efforts, because the products of Highgrove Estate products traditionally support philanthropic causes.
Highgrove Estate has long sold organic products, clothing and gifts, benefits benefiting from various charities. Although King Charles does not personally take advantage of the perfume, the new perfume will probably contribute to his environmental and charitable initiatives.
