Amsterdam, Netherlands – In a move that is sure to delight their passionate fans, the Dutch giants Ajax have announced that their iconic classic logo will make a triumphant return as the club’s official crest from the 2025/2026 season.
The announcement comes as Ajax prepares to celebrate its 125th anniversary on March 18, 2025.
Speaking on the decision, Menno Geelen, CEO stressed the importance of honoring the club’s rich history and DNA.
“Ajax will celebrate its 125th anniversary on March 18. The celebrations will include the announcement of the return of the classic logo. We know the majority of our fans have cherished this wish for years and we thought our 125th anniversary was the perfect time to bring the classic logo back to our fans and ourselves.
Geelen then highlighted the club’s commitment to upholding its core values and football philosophy, stating that “History has shown that we are at our best when we stay true to the Ajax DNA.” The reintroduction of the classic logo, he said, “symbolizes this commitment and serves as both a tribute to our rich history and an inspiration for the future.”
The classic Ajax logo, with its distinctive red and white striped shield and iconic ‘Ajax’ lettering, has long been a beloved symbol of the club.
It was first introduced in 1928 and remained the club’s main emblem until 1991, when it was replaced by a more modern design.
Today, after 34 years, the classic logo will make its return, gradually establishing itself in all expressions of the club and appearing again on match jerseys.
“The 125th anniversary seems like a very appropriate time to return the logo to the club, the fans and ourselves,” said Ernst Boekhorst, chairman of the board of directors. “We are delighted to make such a contribution. »
The return of the classic logo will be celebrated today in a sold-out store Johan Cruijff Arena, where the Ajax Legends will face the Real Madrid Legends.
This symbolic event underlines the importance of the event for the club and its supporters.
The decision to return to the classic logo is testament to Ajax’s deep commitment to its heritage and the unwavering loyalty of its fans.
As the club prepares to embark on its next chapter, the return of this iconic crest serves as a powerful reminder of the enduring spirit and tradition that has defined Ajax for over a century.
