Amazon.com today
As of 04:00 PM ET
- 52 week range
- $161.38
▼
$242.52
- P/E ratio
- 32.69
- Price target
- $266.26
Amazon.com Inc Nasdaq: AMZN Entering one of the most important weeks of the year. By next Thursday’s earnings announcement, the stock price has fallen below its long-established ceiling of $240, a level that has defeated all bulls’ attempts to break it since February. However, while the bears have repeatedly tried to drag the price lower in recent weeks, they have failed so far.
Instead, Amazon has been quietly consolidating its position, keeping its position at a level just 10% below its all-time highs.
The setup suggests that after a 30% rally since April, investors are waiting for new numbers before committing to the next move higher. There are plenty of reasons to be excited: Amazon’s chart remains technically constructive, its fundamentals are strong, and broader macro conditions are supportive. Whether you build a position now or wait for a confirmed breakout, the path forward looks increasingly bullish.
Textbook standardization pattern
Over the past two months, Amazon’s price action has been defined by patience rather than panic. While it has not yet breached the triple top We have highlighted around the $240 level, there is no meaningful pullback Bullish signal. Each decline has been met by buyers, and Amazon continues to hold higher lows.
The stock’s RSI is around the low 40s, reflecting a neutral setup that gives it plenty of room to run, and suggests we’re looking at a stock that’s resting more than one that’s about to roll.
Although there are some bumps, Amazon is still in the same broader uptrend that began in December 2022. Even the 30% sell-off last April looks more like a technical reset within this longer-term rally. As long as shares stay above $210, the August low, the bulls remain firmly in control.
Fundamentals point to further upside
Beyond the chart, Amazon’s fundamental momentum continues to inspire optimism. Its cloud unit, Amazon Web Services (AWS), remains a powerful force, with analysts continuing to point to its growing market share amid the AI-led boom. Recent reports indicate “very strong” demand for enterprise AI, suggesting that AWS may surprise to the upside when results come out next week.
Meanwhile, the company’s retail and advertising divisions recorded strong growth. Combined with what looked like a strong performance from its Prime Days event earlier this month, which often serves as a springboard for year-end results, Amazon is coming into this earnings report head-on.
Add to that investor risk-on sentiment in technology stocks, a relatively stable macro backdrop, low interest rates, and strong consumer demand, and there is every reason for investors to be excited.
2 clear ways to trade it
Amazon.com stock forecast today
$266.26
22.28% upHe buys
Based on 51 analyst ratings
| Current price | $217.75 |
|---|---|
| High expectations | $305.00 |
| Average expectations | $266.26 |
| Low expectations | $195.00 |
Amazon.com stock forecast details
The question now is how to play it. With the stock remaining between the $210 support and $240 resistance, investors have two clear choices.
The first is to build a position now. This approach assumes that Amazon will deliver another strong quarter and break through resistance to new highs. The potential reward here is capturing the initial bullish explosion that could take shares to $260 or more if the report beats expectations — and that’s conservative.
Goldman Sachs recently raised its price target on Amazon to $275, while Wells Fargo raised its price target to $280, and Mizuho raised its price target to $300. This represents about 40% of the potential upside at the upper end of the range; Not bad for a $2.3 trillion stock.
Wait and see option
The second option, of course, is to take a more cautious approach and wait for confirmation. In this scenario, investors will let next week’s earnings do the talking. If Amazon delivers another strong report and breaks the $240 level with significant volume, it will confirm that the next phase of the rally has begun.
This move would also turn a long-term resistance line into a new support base for the rest of the year. The advantage here is lower risk, and you prioritize certainty to achieve a safer, albeit smaller, upside.
Either way, it’s hard to go wrong. Amazon remains one of the hottest stocks in the market, and there is every reason to believe that next week’s earnings will only reaffirm that.
Before you consider Amazon.com, you’ll want to hear this.
MarketBeat tracks the highest-rated and best-performing research analysts on Wall Street and the stocks they recommend to their clients on a daily basis. MarketBeat identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches up…and Amazon.com wasn’t on the list.
While Amazon.com currently has a Buy rating among analysts, top-rated analysts think these five stocks are better buys.
View the five stocks here
We are about to experience the greatest AI breakthrough in the history of the stock market…
Thanks to a pivotal economic catalyst, stocks of certain technology companies will rise just as they did during the dot-com boom of the 1990s.
For this reason, we chose manually 7 Small-Cap Tech Disruption Stocks Positioned to Rise.
- First choice It is a small under-the-radar AI stock Trade for just $3.00. This company already has 98 registered patents for advanced voice and voice recognition technology… and has struck major partnerships with some of the biggest names in the automotive, technology, and music industries… plus many more.
- Second choice It offers an affordable way to boost the development of electric vehicles and artificial intelligence.… Analysts are calling this stock a “buy” at the moment and expect a high price target of $19.20, well above its current price. Trading price is $6.
- Our final and favorite pick It creates an entirely new type of artificial intelligence. It is believed that this technology will be greater than the current known leader in the industry… Analysts predict that this innovative technology is poised to create a tidal wave of new wealth, leading to a market boom worth $15.7 trillion.
Right now, we’re staring down the barrel of a true once-in-a-lifetime moment. As an investment opportunity, this kind of breakthrough doesn’t come every day.
And the window to enter the ground floor – to maximize the potential profit from this expected market rise – is quickly closing…
Simply enter your email below to get the names and trends of the 7 penny stocks that are likely to make investors very happy.
