Miniso Group today
- 52 weeks
- 12.51 dollars
▼
$ 27.71
- Profit
- 2.42 %
- P/E ratio.
- 24.31
- The target price
- $ 24.86
Miniso Group shares Nyse: mnso More than 20 % rose in the trading session after its profit report in the second quarter of 2025, an exciting step indicating more than a positive quarter. The enthusiastic market response issued a clear judgment on the company’s advanced strategy.
The company’s last performance is the result of a strong strategic formula of two parts: an international aggressive expansion focused on the larger store formats and a very profitable product model based on popular intellectual property.
Together, these columns successfully transform Miniso from retail stores that focus on China into a dynamic global growth story within the retail sector, which mainly reshapes the miniso investment issue for the future.
What is revealed by the latest report by Miniso
The market reaction was based on a set of financial results that provided a clear picture of the accelerated momentum of the quarter that ended on June 30, 2025. The data reveals a major strategic shift, as international operations clearly led to the initiative as the company’s basic growth engine.
- Strong upper growth: Total revenue increased by 23.1 % year on an annual basis to approximately 695 million dollars (4.97 billion yuan), exceeding the higher party to the company’s private directives and a strong operational implementation signal.
- International growth engine: The report highlighted the decisive difference in regional performance. While Miniso Brand’s revenues in China have grown by 13.6 % respectable, revenues from foreign markets jumped by 28.6 %.
- Top Toy Catalyst: The company’s culture and pop department continued its explosive track, as the revenue recorded a record of 87.0 % on an annual basis, which puts it as a decisive growth speed.
- Basic retail health: SSSG sales growth has become positive for the first time in a year, a vital scale that indicates that current stores generate more revenues and that the brand’s attractiveness is enhancing.
- The impressive profitability: The total margin of the group remained 44.3 %. This translated into a minimum, with a 10.6 % average net profit increased to about 96.7 million dollars (691.5 million yuan) and reduced profit profits per American deposit (ADS) rising 12.0 %.
Miniso Goes Global
These strong international results directly result from a deliberate shift in the company’s global retail strategy. Miniso moves beyond its small traditional stores to invest in major and pioneering stores in major international sites, including a high -level Times Square store.
This approach focuses on creating an improved and overwhelming customer experience to build a strong brand in the main western markets. This represents a strategic development of the historically light company partner model, and strong financial offers to verify a higher investment.
Data confirms this strategic focus. The company’s external network has arrived 3,307 miniWith nearly 75 % of its new sites that open outside China the main mainland last year. Miniso acquires greater control of the brand’s image and promotion by investing in these large stores that work directly.
According to the company’s management, this strategy successfully launches high sales capabilities, improves profit margins, and building a basis for sustainable expansion in the long term.
How Sanrio and Disney Fuel Miniso
The completion of the expanded physical footprint is an advanced product strategy that feeds its high profit directly. The company brilliantly implemented what you call interest -based consumption, which includes benefiting from the emotions of consumer and Fandoms through cooperation with internationally recognized intellectual property owners.
The common groups that include Sanrio, Disney, Peanuts and Barbie characters have become a brand.
This IP model is a basic driver behind the total margin 44.3 %. These joint brand products have higher price points and create a unique treasure chasing experience that encourages frequent visits.
The success of this strategy was valid when the Supreme Games brand recently completed a strategic financing tour led by Global Investment Temasek, where the department was evaluated by $ 1.28 billion ($ 10 billion in Carbon).
This investment provides both capital and strong support for the IP MINISO approach, raising many traditional retailers in traditional value and promoting a sincere global customer base.
Why does Wall Street turn into a climb on Mnso
Miniso Group shares expectations today
$ 24.86
-4.44 % negative sideHe buys
Based on 8 analytical assessments
| The current price | $ 26.02 |
|---|---|
| High expectations | $ 29.30 |
| Average expectations | $ 24.86 |
| Low expectations | 20.00 dollars |
Miniso Group’s stocks details
The strength of this strategy with two parts did not pass without anyone noticing by the financial community. After release the profits, Jefferies upgraded the shares to the purchase classification, and raised the Bank of America to its classification to Neutral.
These signals that analysts perceive this new growth model. In addition to this confidence, the administration presented an optimistic view for the whole year, Revenue growth by at least 25 %.
The main fast food for investors is strong cooperation. The new Superstores provides the ideal stage, and high -margin IP products are star artists. This mixture creates a developed and profitable formula for global expansion, which has proven effective.
Increasing the last shares is not a temporary reaction to a good quarter. It represents the market pricing in a new fact: Miniso has a clear international book, and it effectively implements this plan, and enhances its position as a convincing global growth stock.
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