“We were trying to be everything for each student in a pre-a world,” said Cheg Nathan Schultz CEO.
Several generative AI platforms, including chatgpt, have free plans. Chegg hopes to reach students who will pay $ 19.99 per month for tools that encourage long -term use and definition of objectives.
“If you think of the world of fitness, these applications and these services tend to be much more guided to get you to your goal,” explains Schultz. “They give you:” Each week, we are going to do so many kilometers or as many rides or as much work “, and this is how we have designed our service.”
Chegg also envelops AI models in its platform. A new feature shows subscribers of side by side panels with Chegg’s answer to a question alongside the answers of other platforms, including Chatgpt, Google Gemini and Claude.
Macmillan Learning sells manuals and electronic books, and offers quiz and study guides. Like Chegg, he incorporated an AI tool in his paid plan and started to deploy it at the end of last year.
Macmillan’s tool does not give students direct responses; Instead, he guides them towards the solution through open questions that expose imperfect thought (alias the Socratic method).
“He supports them in a society so that they have this learning experience that they can use … when they have to do it themselves on the exam,” explains Tim Flem, product manager of Macmillan Learning.
Flem claims that the tutor AI of Macmillan is more precise than the AI chatbots, because it is based on the manuals of society. The platform also reduces “content switching”, he says.
“If you switch between this tab and this tab, you notice how much you still like:” Wait a minute, what did he say here? “,” Said Flem. “Thus, our tutor AI is there next to the problem on which the student works.”
How students adapt
Some students mix and combine AI and traditional tools. Bryan Wheatley combined Chatgpt with quizlet and Socratic (another AI tool) to study. Recent graduate of Prairie View A&M University in Texas, he first approached Chatgpt with apprehension.

“Something that is really adaptive is a little crazy in one way,” he said, although he continued to use it to describe the tests and for other tasks. He says that Chatgpt is right about half of the time, and he had to do a lot of crossed references.
He was one of the 66% of students in baccalaureate, master’s and doctoral programs regularly using Chatgpt, according to July 2024 research from Digital Education Council.
The survey also revealed that more than 50% of students thought that too much dependence on AI would have a negative impact on their academic results.
Sally Simpson tries to hold the line. Georgetown’s university student, who works on a doctorate. In German literature, does not use generative AI. In her first cycle days, she used websites like quizlet and Sparknotes to strengthen the information she has processed.
Now she sees undergraduate students using a generative AI to finish duties and summarize the workforce they have not read. “It goes beyond the education of people,” she says. “I think it is an important competence to be able to read an article, or to read a text, and not only to summarize it, but think about it critically.”

Dontrell Buders, a senior student social work at Kentucky State University, was a passionate user of Quizlet and always uses it to study for tests. With Quizlet, he must look for answers. The generative AI does not provide much challenge, he says.
“You just put something on a computer, had to type it, and just like,” let’s go “,” he says. “Are you going to remember after typing it?” You are not. “
How the teachers adapt
Amy Lawyer, president of the department of equine administration at the business school of the University of Louisville, says that some students still use online study guides like Chegg and Sparknotes. “Students are at a point where they will use resources at their disposal,” she says.
Among these resources, Chatgpt had the most important impact on his class. She uses it for publishing herself and encourages her students to do the same. To prevent them from plagiarizing or overputing AI chatbots, however, it now emits more work which must be handwritten or completed in class.
Ayelet Fishbach, professor of marketing and behavioral sciences at the Booth School of Business at the University of Chicago, says that students will always find shortcuts, no matter how technology is evolving. “The cheating has not been invented recently,” she says.