The recent restructuring of the communication team of Prince Harry and Meghan Markle marks a central change in their public account, with many media pointing Meghan as the engine of changes. This overhaul is not simply a coincidence but a carefully orchestrated decision, signaling Meghan’s determination to control and manufacture their public image in a new direction.
In recent months, several key members of their media circle have resigned, including Kyle Boulia in Los Angeles and Charlie Gipson in the United Kingdom, signaling the end of an era of the couple’s previous media approach. In response, Meghan chose Meredith Kendall Maines de Method Communications, an agency known for his modern, direct and emotionally engaging style. This marks a clear change to a more authentic and carefully organized public image, where Meghan focuses on the creation of a more personal and more linked link with the public.
The video of the couple’s Father’s Day, with Harry and Archie, is the first visible manifestation of this new story. The objective is to mitigate the perception of the public after months of intense criticism, internal resignations and questions surrounding their personal and professional choices. In addition, there are rumors about their staff treatment, who have also influenced the change of strategy.
For Prince Harry, this change is more than a simple tactical movement; This represents a role that he contacted reluctantly. He now finds himself as the emotional centerpiece of a story centered on personal marketing, with his role as father occupying the front of the stage. The emphasis on his sensitive masculinity, seen through moments such as bicycle walks with Archie and sincere family speeches, is supposed to present it in a more relaxed and endearing light. However, this emotional account also places it under control, in particular in the light of its current legal battles and the benefits of its controversial BBC interview.
This restructuring follows a turbulent year for the Sussex, who now seek stability in their public image. Meghan, who has made significant progress as a business figure, continues to extend his brand with initiatives like With love, Meghanthe Netflix series, and the Like never brand. His efforts aim to consolidate his place in an increasingly competitive field.
The change also comes in response to controversies on personal content, such as videos showing their children or Meghan in the delivery room, which have raised concerns about privacy. To rebuild credibility, Meghan has returned to focus on essential elements – the family. In this new direction, Harry had no choice but to adapt to a story that seems to have been designed by Meghan, while the couple continues to redefine their public characters.
