However, the wholesale retail and beauty shares were in a steady decrease, with the acceleration of losses in 2025. Once the favorite ULTA Beauty, Ulta Beauty Inc. Nasdak: Olta 2024 ended with a decrease of 11.24 % and is currently 16.05 % YTD. Coty Inc. New York: Cotie Worse, closing 2024 with a loss of 43.96 % and 19.83 % ytd. Elf Beauty Inc. New York: Dwarf It also struggled, finishing 2024 with a decrease of 13.02 %.
The biggest loser in 2025 so far is the Beauty Elf, which decreased by 41.86 % YTD as of February 14, 2025. While the cruel start of the sector was only beauty stocks, you may approach a surrender point – determining up to at least one to return Possible this year.
Ulta Beauty: The current retail giant
Ulta beauty today

As of 02/19/2025 04:00 pm
- 52 weeks
- 318.17 dollars
▼
574.76 dollars
- P/E ratio.
- 14.40
- The target price
- 459.22 dollars
Ulta Beauty is the largest retail store in the country’s cosmetics, as it sells excellent, advanced cosmetics, skin care, perfumes and hair care products in all fifty states through 1385 sites.
Even the company has store stores in Select TARGET Company Nyse: tgt Section stores.
The CAGR (CAGR) rate of Ulta Beauty has been 17 % since 2010, with constantly operating margins in 12 % to 15 %. Among the five categories, including cosmetics, skin care, bathroom, perfumes, and hair care, the skin care was the most powerful growth driver at a complex annual rate of 19.3 %.
ULTA reports FQ3 solid profits and raised directives
ULTA BEAUTY Q3 2025 EPS was worth $ 5.14, overcoming unanimity estimates of 61 cents. Revenue increased by 1.7 % year on an annual basis to $ 2.53 billion, overcoming unanimity estimates of $ 2.5 billion. The same store companies increased by 0.6 % on an annual basis. The company treated normalization in the cosmetic industry, as customers have been focusing on extracting more than their tightening budgets.
ULTA Beauty has issued emerging instructions for the 2025 fiscal year with the arrow profit from $ 23.20 to 23.75 dollars, up from 22.60 to $ 23.50 in the past, compared to estimates of $ 23.13. Revenue is expected to range from $ 11.1 billion to $ 11.2 billion, compared to $ 11.17 billion. The company expects Yoy Comps to be 1 % negative to flat.
Coty: Pockets of the opposite wind causing the top and lower
Coty today

- 52 weeks
- $ 5.42
▼
13.30 dollars
- The target price
- 10.17 dollars
Coty is a cosmetic manufacturer and also licensed for perfume marks. Coty has seen the weakness in China, which led to twice the sales of colored cosmetics. Perfumes continued prestige in superiority. Coty’s Prestige Brands Tiffany & Co. Burberry, Calvin Klein, Cloe, Davidoff, Gucci, Hugo Boss and Jooop!
Coty Coty Q2 2025 Eps of 11 cents, missing the unanimous estimates of 10 cents. Revenue decreased by 3.3 % year on an annual basis to $ 1.67 billion, which was also absent from unanimity estimates of $ 1.72 billion. The company has issued guidelines available for the fiscal year 2025 EPS from 50 cents to 52 cents compared to 52 cents.
“Pressing the pockets of our businesses, which we discussed in the last profit call, which is in China, traveled the retail trade in Asia, Australia, and in the beauty of consumers, we have a cumulative way in the Q2.”
Jamal Qazem: Flying near the sun
Jamal Qazam today

Gamal dwarf
- 52 weeks
- $ 63.50
▼
221.83 dollars
- P/E ratio.
- 43.35
- The target price
- 134.00 dollars
Elf Beauty’s shareholders were on a trip on a trip with stocks to 221.83 dollars in 2024, but they collapsed 52 weeks ago from its lowest levels in its last profits. Elf Beauty is also a cosmetic and skin care products manufacturer in ELF cosmetics, Skin Skin, Well People, Keys Soulcare, and Nature Brands.
The company’s products had a perfect storm of social media, GEN-Z, value, quality, and the ability to bear costs in the era of totalitarianism. However, the arrow was collapsing at the same speed as it rose. Even with sales, stocks are still trading at P/E of 43.2, which is much higher than the average industry 24.3, and a cash flow from the price to 173.4, which is much higher than the average industry of 22.05.
The more they go, the more they fall
Elf Beauty Financial Q3 2025 EPS was 74 cents, and lost estimates of 2 cents. Revenue is still impressive by 31.2 % year on an annual basis to 355.3 million dollars, and crushing $ 330.4 million. FQ3 was 24Y A quarter of consecutive revenue growth with the American market share increased by 220 basis points. The most soft consumption trends are expected at the beginning of the 2025 calendar year to the declining category. The company reduced the Q4 net sales forecast to a group of negativity from 1 % to 2 %,
ELF Beauty reduced its fiscal year in the year 2025 from the share profitability from $ 3.27 to $ 3.32, a decrease from previous estimates from $ 3.47 to $ 3.53, compared to estimates of $ 3.60. The fiscal year revenues are expected to range from $ 1.300 to $ 1.310 billion, a decrease from the previous estimate of $ 1.315 to $ 1.335 billion, compared to $ 1.34 billion.
Mandy Fields, CEO of ELF, commented, “Given the most softened trends expected in January, we follow a wise approach and lower our view of the last quarter of our financial year. Compared to an expected increase in 28-30 %.
The bottom line: Olta stands out for the return of 2025
The beauty sector in 2025 has struggled, as Ulta, Coty and Elf Beauty faced sharp declines. While the challenges continue, it seems that Ulta Beauty is in a better mode for apostasy. Unlike Coty and ELF, ULTA benefits from a variety of products, strong customer loyalty, and growing digital participation.
With 44.4 million active loyalty members and fixed profits, ULTA has the basis to the winds of the weather manufacturer better than its peers. Elf is still trading in a distinguished evaluation, while Coty’s exposure to international markets adds risks.
For investors seeking stability in the cosmetic sector, Ulta can be the best bet to turn 2025.
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