In a revolutionary move, a Premier League club is set to make history by wearing a kit designed by its supporters through the use of artificial intelligence (AI) technology.
Reigning Premier League champions Manchester City have teamed up with sportswear brand Puma to launch an innovative initiative that will allow fans to create the club’s official third kit for the 2026/27 season.
Using Puma’s AI creation tool, fans will have the unique opportunity to design the Manchester City kit of their dreams by leveraging text prompts and customization features. The system also includes intuitive sliders to help fans refine their potential designs.
Through the power of AI, we are excited to offer fans this special opportunity to be part of Manchester City’s history and design a kit that could one day be worn by their heroes on the pitch. said Nuria Tarre, Director of Marketing and Fan Experience. Officer of the City Football Group.
The winning fan-designed kit will be worn by Manchester City players during the 2026/27 campaign and will also be available to purchase from club stores.
The announcement generated a mix of excitement and apprehension among supporters, with some expressing enthusiasm for the innovative concept and others concerned about the potential for suboptimal designs.
The initiative marks a significant step forward at the intersection of sport, technology and fan engagement, as Manchester City aims to harness the creativity and passion of its global fan base.
